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Redefining a profession

Pharmacists used to mix chemicals by hand to create prescriptions.

Opticians used to grind lenses from scratch.

Lawyers used to start with an empty page.

Graphic designers needed to know how to draw.

All of these jobs are still important. None of them are the same as they were thirty years ago.

In your work, are you fighting the change or leading it?

It’s hard to see us going back.

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