Here’s a useful habit that’s more than a hack… The next time things are going well, when a project is about to launch, when a meeting has been successful, when the sun is shining… take your phone and go for a walk. Hit record on an audio app and make a twenty-minute audiobook. Talk about … Read more
Without salt, human beings don’t survive long. But it’s possible to eat for a month without tasting an herb. The food will sustain you. Herbs are an expensive non-obvious addition, while also being a bargain if the goal is to create delight, interest or satisfaction. As we digitize our interactions, the first thing to go … Read more
We all know how Meta Ads is. This platform changes every 2 minutes. However, one of the biggest changes in Mete Ads over the years is how we target our audiences. Do you remember those amazing sunny days of sifting through endless lists of interests and demographics to pinpoint the exact audience you want to … Read more
כולנו יודעים איך מטא אדס עובדת.הפלטפורמה הזו משתנה כל 2 דקות. עם זאת, אחד השינויים הגדולים ביותר במטא אדס לאורך השנים הוא האופן שבו אנחנו מטרגטים (בוחרים) את קהלי היעד שלנו. האם אתם זוכרים את אותם ימים נפלאים של סינון רשימות אינסופיות של תחומי עניין ונתונים דמוגרפיים כדי לבחור במדויק את הקהל שאתם רוצים להגיע … Read more
Learning how to create an ebook can be overwhelming. Not only do you have to write the content, but you also need to design and format it into a professional-looking document that people will want to download and read. To help you get started, I’ve gathered some of my favorite lessons — both from my … Read more
The pivot table is one of Microsoft Excel’s most powerful — and intimidating — functions. Pivot tables can help you summarize and make sense of large data sets. However, they also have a reputation for being complicated. The good news is that learning how to create a pivot table in Excel is much easier than … Read more
At G2, we continue to embrace artificial intelligence (AI) by finding ways to work smarter and bringing new innovations to the market for software buyers and sellers.
Slack is changing how companies communicate with their employees and help their customers.
Only one answer appears in an AI-assisted search. How can a brand be the one advertiser in it? What would the cost be? And what are AI platforms like Perplexity doing partnering with third-party publishers? Read on for some answers.
Even if you’re brand new to brand voice, you already know exactly what it is. I promise. Think of a few of your favorite brands, and consider why they’re favs. The product or service probably has a lot to do with it, but that’s only part of the story — a brand’s voice or personality … Read more