Growing a following on TikTok can feel daunting. Trust me, I know. I first created a TikTok to promote my YouTube channel, blog, and podcast back in 2022. Though I managed to gain over a thousand followers in just a few days, that was a few years ago. Now, I’m starting a new TikTok to … Read more
To use ChatGPT or not to use ChatGPT? Is that really the question anymore? If you’re like me, you already use this tool to amplify your awesomeness. Like improving your email writing, analyzing data faster, or firing up your social media strategy. But I have to admit — it’s not all peaches and cream. And … Read more
Perfect is useful. It’s an absolute measure, a north star, a chance to improve our work. But it’s also a shortcut to persistent dissatisfaction. Compared to perfect is helpful when we’re creating something. But it’s also worth noting that perfect is unattainable. What’s on offer is never perfect, but what’s on offer might be exactly … Read more
Accessible digital content is a must-do for any marketer and brand. To help you welcome all members of your target audience and adhere to accessibility laws, follow these eight tips.
Are you looking to streamline your business processes with AI? Want to learn how to create AI playbooks that can transform your operations to be more efficient? In this article, we explore how to use AI to scale your work. Why AI Operations Matter for Marketers AI (artificial intelligence) operations, or AI ops, refers to … Read more
In late 2023, I collaborated with an organization to increase its visibility and donations. We created straightforward yet emotionally charged videos with basic filming equipment centering around raw interviews with the people the organization helped. As we uploaded the videos on social media, the feedback was overwhelmingly positive. Soon, the donations skyrocketed, and more people … Read more
Marketing is undergoing some major changes at the hands of AI. When I last looked for a full-time content writing job in early 2022, I found a few roles that asked for AI experience, but now it seems like every other listing mentions at least one AI program they want you to be a “pro” … Read more
If budgeting stresses you out, we have a lot in common, my friend. Whether it’s a monthly entertainment budget or a Facebook Ads budget, ensuring you allocate only what you can afford and get the most for your money is a lot of pressure. Spending recklessly can have long-term consequences on a business’ profitability. But … Read more
It’s been an interesting year in the marketing world. Advancements in AI and constant changes in Google’s algorithm have all but turned the industry on its head. And as the marketing industry continues to evolve rapidly, marketers like HubSpot’s Head of Audience Development and Distribution, Dréa Hudson, are not only keeping up with the changing … Read more
In the pre-AI world, that was true. Accurate, relevant information was rare. Curating the web’s content into more accessible formats was a real value-add. Education was the engine that fuelled growth. But today, information has become impossibly cheap. Any brand… Read more ›