When I asked today’s HubSpotter to share an SEO tactic, he asked if he could share a cautionary tale instead. And I accepted because his story proves that technical SEO basics still matter — even in the face of major search changes. It’s the scary story of how we lost, and then recovered, 41% of … Read more
You know the value data provides in personalizing the customer experience. But you face so many data roadblocks. Here’s how to leap the hurdles standing in the way.
As users move toward more advanced and diverse search methods, Google Search is evolving.
Every click, every search, every post leaves a trail of data. From your browsing history to your location, a wealth of personal data is up for grabs. Whether you’re shopping, streaming, or just browsing, keeping your data secure should be a top priority. That’s where a Virtual Private Network (VPN) and proxy server come into … Read more
[Lots of links in this post… US offer is here, international is here.] Ideas travel horizontally. Not from the creator to the audience as much as from one person to another. It’s easy to misunderstand the insight of Kevin Kelly’s 1,000 True Fans. Decades ago he argued that the long tail is fueled by circles … Read more
More than one billion websites exist today. They deliver content to us across multiple devices using content management systems (CMSs). WordPress accounts for nearly half of websites, making it the most popular CMS on the market.
That’s magical. To have the resources to expend labor on something that fills us with joy. If you’re lucky enough to encounter this, perhaps it makes sense not to confuse the issue by also trying to turn it into labor for maximum profit. When we focus on one, we often decrease the other.
Spoiled leads to bitter. A sense of entitlement is a trap, because bitterness demands more evidence and seeks to maintain dominance over the other emotions. When we’re busy looking for more reasons to be bitter, we’re not taking the time to do generative work, to connect and to find opportunities to make things better. These … Read more
In this episode, Navah reminds us that long-term relationships with customers are fostered through communication and value alignment. With budget and consumer behavior in mind, learn how and where can you best serve your customers the content they are looking for.
If there’s one thing every business owner dreams of, it’s growth – more sales, more clients, and more awareness. It doesn’t matter what kind of business you have, whether it’s a baby startup, a well-established company, or even just an idea, the key to success is having the best marketing in the world. I know… … Read more