It’s so tempting to write for everyone. But everyone isn’t going to read your work, someone is. Can you tell me who? Precisely? What did they believe before they encountered your work? What do they want, what do they fear? What has moved them to action in the past? Name the people you’re writing for. … Read more
Getting diners through the door, then, is a game of ranking well for these types of queries. Here are a few ways to do this, backed by concrete research and the real experiences of food bloggers and serial diners. Google… Read more ›
Email marketing is integral to any marketing strategy because it’s a great way to generate leads and convert audiences. Whether you’re creating your first strategy or looking to modify your process, AI email marketing tools can help you save time, optimize your strategy, and meet your email goals. In this piece, I’ll go over how … Read more
You open your computer on a Monday morning, and you have a few Slack messages about a campaign you’re launching on Tuesday. After you‘ve answered those, you check your inbox and see you’ve been tagged in some slides for that same campaign. Once you’re done responding, you hop on a Zoom call to chat with … Read more
It often surprises people to learn just how unfunny making comedy can be. I worked with this week’s master of marketing some years ago out of The Onion’s HQ, so we’ve both been behind the scenes. A business is still a business, and marketing is still marketing. Which isn’t to say it can’t be a … Read more
The end of the trail is usually difficult, but without the long and winding approach, there isn’t much of a mountain. The greatest hits reel and the stunning photographs leave out most of the hard work. There’s a lot to be said for showing up, one foot in front of the other. In fact, those … Read more
Making financial reporting simple and affordable can feel like a distant dream to many small business owners, startups, and solo entrepreneurs.
If you have a series of tasks to do, it’s easier to ignore this question and simply get back to work. Doing the tasks is more efficient than coordinating the help. But if your work is a project, a bigger mission that involves making a change happen, it’s much more productive to accept help. When … Read more
בואו נודה באמת – מי מאיתנו לא היה רוצה להרוויח כסף תוך כדי שהוא שותה פיניה קולדה על חוף טרופי? רבים ממשווקי הדיגיטל נכנסו למשחק לא בגלל שהם רוצים לקדם עסק, אלא כדי ללמוד איך להשתמש בשיווק דיגיטלי להכנסה פסיבית. ישנן כל כך הרבה דרכים שונות שאני יכול לציין כיצד אתם יכולים לייצר הכנסה פסיבית, … Read more
Google made a fortune and honed sponsored search results into an art form. The theory is that people who want the traffic the most will pay for the clicks, and of course, if the advertisers don’t have something you ultimately want, they’ll just waste their money. Let the market work it out–the dollars become a … Read more