YouTube growth strategies continue to be a hot topic among marketers. In fact, most marketers plan to increase their YouTube budgets this year and say the platform has the highest growth potential in 2024. Anytime you’re talking about YouTube growth (and I talk about growth a lot as the founder of Thompson Media Group), Jimmy … Read more
In fact, according to Kevin Indig, travel was the fifth largest industry on the web by organic visibility in June 2024. If you want to generate more bookings or get more customers, you will need to do SEO. To write… Read more ›
Focus on these two areas to create a website that people will want to visit, return to, and tell their friends about. If the site offers the type of content that people need and makes that content easy to find… Read more ›
More people are trying to “pass the human check”, either to make AI content suck a little less or to blag AI content detection tools. The process of “humanizing AI content” has become the de facto content strategy of growth-hungry… Read more ›
Are you and your business still drowning in paperwork? Actual physical paperwork? It’s 2024. Let’s change that.
Everyone can have influence, but not everyone can be an influencer. And I say this as someone who has participated in several influencer campaigns but would never claim the label. This title “influencer” rightfully belongs to an elite group of people who can reliably elicit interest or action in others. And if you’re a marketer, … Read more
Today, I’ve got a special treat for you, something most companies won’t share: a peek at one of our losses. A “best practice” that failed so hard we had to pause part of the test early. And, if I can wax clickbait-y for a moment, it’s a tactic you may be using in your calls-to-action … Read more
Welcome emails can arguably be one of the most powerful tools for setting an incredible first impression for pre-email customers. Nevertheless, the process of creating a persuasive welcome email is not always smooth. Good welcome email examples can serve as the inspiration to make an amazing first impression. Having so long been in the role … Read more
Learn how AI automation and hybrid architectures are evolving CMS capabilities — and how to leverage these trends for optimal content success.
EXCERPT: More content doesn’t equate to more success — it risks burying your best work. Still, you need to make enough noise to be heard. These techniques will help you break through with a differentiated message.