Every coat needs better pockets.
There are categories of products or services where there’s a universal area for improvement. When in doubt, make the pockets better.
The interesting work is in realizing that you might offer a product or service where there are non-universal preferences. Areas where improvement isn’t valued.
The Birkin bag is not a good value or particularly functional. That’s okay, that’s part of the appeal.
We might not benefit by always focusing on the pockets.
